Online Strategy

Outlines in a very accessible language

The online strategy for your business can be divided in three main fundaments:
* Website Strategy
* Internet Strategy
* Social Strategy

here

Zoetrope – the intelligent application to manipulate the web over time

problem

Current access to the web remains limited to a snapshot of a particular moment.

The temporal data => lack of access to content over time.

solution

so
This system lets you scroll back in time through previous versions of web pages.


Another way to the Semantic Web.

Uite de ce sa votezi (mass electoral )

mi-a placut, pare copywrited

In fata votului, un prost este egal cu un destept.
Dar doi prosti nu sunt egali cu doi destepti, pentru ca din doi destepti, unul n-o sa vina la vot, fiindca i se pare ca totul e lipsit de sens.
Trei prosti nu fac nici atat cat trei destepti, pentru ca din trei destepti, unul are probleme existentiale si nu vine la vot, iar altul e sigur ca o sa iasa tot aia si n-are sens sa se mai duca.
Patru prosti contra patru destepti? Exclus: din patru destepti, unul n-are Mercedes si i se pare ca n-o sa se schimbe nimic, altul stie el cine o sa iasa, iar al treilea prefera sa adoarma la un film bun de cinemateca.
Rahat, asta e democratia: 100 de destepti n-or sa faca niciodata cat un singur prost care voteaza!


& Dintre cine alegi

Obama Vs. McCain - Social Media & SEO Metrics.

Social Media Website	Barack Obama	John McCain	% Lead	Leader
Facebook	567,000	18,700	2932	Obama
Facebook Supporters*	2,444,384	627,459	290	Obama
Facebook Wall Posts*	495,320	132,802	273	Obama
Facebook Notes*	1,669	125	1235	Obama
MySpace	859,000	319,000	169	Obama
MySpace Friends*	844,781	219,463	285	Obama
MySpace Comments*	147,630	none listed	147,630	Obama
Twitter	506,000	44,800	1029	Obama
Twitter Followers*	115,623	4911	2254	Obama
Twitter Updates*	262	25	948	Obama
Friend Feed	34,300	27,400	25	Obama
Youtube	358,000	191,000	87	Obama
Youtube Videos Posted*	1,819	330	451	Obama
Youtube Subscribers*	117,873	none 29,202	117,873 304	Obama
Youtube Friends*	25,226	none listed	25,226	Obama
Wordpress.com	19,692	14,468	36	Obama
Flickr	73,076	15,168	382	Obama
Flickr Photostream*	50,218	No Profile	50,218	Obama
Flickr Contacts*	7,148	No Profile	7,148	Obama

and more

internet art bits

telescopic txt





&


the internet says 'NO'

mkt resource

20 Free eBooks About Social Media:


The New Rules of Viral Marketing - David Meerman Scott
Marketing Apple - MarketingApple.com
Masters of Marketing - Startup Internet Marketing
Podcast Marketing eBook - Christopher S. Penn
Google Adwords Secrets - SEOBook
Get Viral Get Visitors - Stacie Mahoe
Marketing With Case Studies - Dynamic Copywriting
How to Write a Marketing Plan - Geisheker Group
SEO for WordPress blogs - Blizzard Internet
Social Web Analytics - Social Web Analytics
Geeks Guide to Promoting Yourself With Twitter - Geekpreneur
The Zen of Blogging - Hunter Nutall
What is Social Media - iCrossing
A Primer in Social Media - SmashLab
Effective Internet Presence - Effective Internet Presence
Introduction to Good Usability - Peter Pixel
Increasing the Response to Your Email Marketing Program - CRM Transformation
We Have a Website. Now What? - Craig Rentmeester
Blogs & Social Media - PRSA
The Podcast Customer Revealed - Edison Media Research

& more

clever website concept

ReadAtWork.com

for intellectual forbidden pleasures

Homepage:

PPT-ed content of each material for SFW* readings



wish I would've done it.


*SFW: safe for work

user generated image 4 brands. again.

• Stumbled upon Brand Tags
  

"A collective experiment in brand perception. All tags are generated by people like you and do not reflect the opinions of the site owner or anyone else he knows."




Look how Blackberry, for ex., looks like in people's words:

• Than read an article by Alex Vlasto saying that
  
  

"Social media today has become so ubiquitous that if harnessed properly it can become the focus group, think tank and brand strategist of yesteryear, all in one neat and very cost-effective package. "

listen. the new focus group

Chrysler listens to the U.S. online customers.

On-Demand Customer Collaboration is like a web 2.0-enabled focus group

AdAge says Chrysler expects to have an advisory panel of some 2,000 people willing to participate online once or twice weekly.

via AdRANTs

The "worst Web ad of 2007":

Pop-ups and pop-unders - the lowest ROI generators, based on 421 responses from net marketers that attended ad:tech in '07.

MarketingSherpa asked internet marketers what tactics worked and didn't work in 2007 and where they plan to spend their budget in 2008.

From the annual study:

Best Tactics:

• behavioral targeting - offers a stronger ROI than contextual targeting, 44% of the marketers said so, while 21% cited contextual advertising


• SEO (search engine optimization) - 57% of the surveyed marketers said it outperforms other tactics


• direct email using house lists - cited by 42%


• paid search remains a strong money maker for 34% of those surveyed
  
  

Worst Online Performers:

• rich media


• banner ads


• pop-ups and pop-unders
  

Budget Plans:

• Pay-per-click (PPC) and behavioral ads get a larger piece of marketers' budgets

What's Next:

• Video & Social networking virals


• Advertising on mobile phones


• Online video sites


• Games & Virtual worlds

complete with charts / Marketingvox